Software Advice conducted a survey last week to discover more about how property management companies are using technology to grow their businesses.  The survey results showed that property managers are using technology for communication, property maintenance, and financial management, however, fewer are leveraging technology to track leadsources so that they can accurately analyze ROI and allocate marketing dollars to the most effective advertising venue - the ones that convert the most leads to leases or owner inquiries to property management contracts.  You can view the full survey results on SoftwareAdvice.com.

This is a very interesting analysis of current trends in the use of technology in property management companies, however, I would like to see a larger sample (only 70 respondents) to see if it truly represent current trends.  In the end, whether the results of this particular survey provide a true picture of property managers' use of technology or not, I was encouraged by the results.  I am a firm advocate of leveraging technology to provide services that differentiate your company from your competitors, and as an employee of Infusionsoft, a marketing automation software company, I hope future surveys show that the use of technology to track, follow up with, and convert leads explodes in the coming year.  

Let's Talk.  Property Managers, how does your use of technology align with or differ from the Software Advice survey results?  Which of your technolgies has proven to be most powerful and effective at helping you grow your business?

Earlier this month, Let's Talk Property Management member, Chris Thorman, of Software Advice, posted a great article about "Six Things Property Management Software Makes Easy."  The use of the right property management software technology can help property managers do more, with less . . .  but better.  Here is a summary of the six ways Chris identified that property management software can simplify the routine tasks of managing properties, while also giving property managers the tools needed to provide stand-out service to their rental property owners and to their tenants.

1.  Managing new leads to tenants

2.  Connecting with your tenants.

3.  Automation of regular tasks

4.  Advertising with popular websites.

5.  Building a website that integrates with your software.

6.  Going green.

Read the full article:  Six Things Property Management Software Makes Easy

If you'd like to participate in more property management related discussions and share your perspectives with landlords and property managers, we invite you to join the free Let's Talk Property Management community today. 

Are you looking for a Property Management Software solution?  Check out these vendors.

Chris concludes his blog post by asking for responses to the following questions.  The Let's Talk Property Management community is all about sharing experiences and perspective and we'd like to help Chris gather input. 

Let's Talk. "What else does property management software help you do better?" "What things do you want your property management to take care of that it currently doesn't?"